By Francesco Onorato
You have a new product to launch. You have just hired a new CEO or nominated a new cohort of leaders at your organization. You won a prestigious award and want the world to know about it. While each of these accomplishments are amazing on their own, if they’re not shared with the general public, they risk being lost amongst the noise.
You need a public relations campaign.
At Ideas Collide, we encompass public and media relations to be fully integrated within content and media strategies. This collaborative approach brings audience insight, targeting, content planning and delivery connected across paid, owned, earned and shared channels. With this in mind, the PR components of content and media require careful organization and execution. To make it happen, we suggest you follow these five steps to plan and execute a successful PR campaign.
Public relations and the integration across content marketing and media is a fine art. Building a fully integrated PR campaign across paid, owned, earned and shared channels cohesively with the core audience drivers in mind can be a very powerful tool to build brand awareness and driving performance metrics for any organization. Don’t underestimate the behind-the-scenes work and preparation that are needed to build and execute a successful campaign. And when in doubt or if ready to strategize about your next PR or content campaign, talk to us—we are here to make it happen for you.