HSMAI: A Look at Our Award-Winning Campaigns with Best Western Hotels & Resorts

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By Ideas Collide

Ideas Collide and Best Western® Hotels & Resorts had the pleasure of attending the HSMAI’s Adrian Awards Dinner Reception and Gala and were honored with 65 awards across a variety of marketing campaigns from 2018.

Best Western’s award-winning campaigns spanned a wide array of categories, from video to digital marketing innovation. We were ecstatic to take home a Platinum Award on behalf of our work on Best Western’s YouTube Director Mix Campaign this past year.

We look forward to continuing our partnership with Best Western in 2019. To us, there’s nothing better than bringing our creative knowledge and skills together to create engaging, out-of-the-box campaigns for our clients. Are you looking to take your company’s marketing strategy to the next level? Contact Ideas Collide to reach your goals with award-winning strategies.

Ideas Collide was this years event sponsor.

Platinum Award

Campaign: Best Western’s YouTube Director Mix Campaign
Category: Digital Marketing Innovation

 

Gold Awards​

Campaign: Best Western’s 2018 Disney Summer Collaboration
Category: Loyalty Program-Member

Campaign: Best Western’s 2018 Disney Summer Collaboration
Category: Youth

Campaign: Best Western’s 2018 Disney Summer Digital Campaign
Category: Web Ad Series

Campaign: Best Western’s 2018 Disney Summer Social Media Campaign
Category: Social Media Campaign

Campaign: Best Western’s Go. Get. Rewarded. Game
Category: Game

Campaign: Best Western’s 2018 Summer Promotion
Category: Loyalty Series

Campaign: Best Western’s Amazon Fire 360 Campaign
Category: Virtual Reality/Artificial Intelligence

Campaign: Best Western’s IBM Watson Campaign
Category: Digital Innovation

Campaign: Best Western’s Waze Campaign
Category: Mapping & Location Marketing

Campaign: Best Western’s YouTube Director Mix Campaign
Category: Digital Innovation

Campaign: Best Western To Go! App
Category: Mobile Marketing

Campaign: Best Western’s Reservation Confirmation Email
Category: Email

 

Silver Awards

Campaign: Best Western Golf Escape with Tania Tare & Tisha Abrea
Category: Video

Campaign: Best Western’s 2018 Disney Summer Collaboration
Category: Loyalty

Campaign: Best Western’s 2018 Disney Summer Collaboration
Category: Youth Marketing

Campaign: Best Western’s Go. Get. Rewarded. Game
Category: Loyalty Program-Member

Campaign: Hey Nadine’s Greek Island Adventures Sponsored by Best Western
Category: Video

Campaign: Kelsey Nixon’s Perfect Carry-On Travel Snacks for Kids Sponsored by Best Western
Category: Video

Campaign: Really Rewarding Best Western Rewards
Category: Facebook Mobile Video Campaign

Campaign: Really Rewarding Best Western Rewards
Category: Social Media Campaign

Campaign: Travel Your Passion with Best Western
Category: Influencer Marketing

Campaign: Today’s Best Western: Hey Nadine Enjoys the Premier Life
Category: Video

Campaign: Today’s Best Western: Inside the Design Studio with Nick Verreos and Amy Hulbert
Category: Video

Campaign: Today’s Best Western: Integrated Campaign
Category: Integrated Marketing Campaign for Consumers

Campaign: Today’s Best Western: Social Media Takeover
Category: Social Media Campaign

Campaign: Best Western’s 2017 Fall Promotion
Category: Loyalty Series

Campaign: Best Western’s 2017 Winter Promotion
Category: Loyalty Series

Campaign: Best Western’s 2018 Spring Promotion
Category: Loyalty Series

Campaign: Best Western’s 2018 Summer Promotion
Category: Web Ad Series

Campaign: Best Western’s 2018 Summer Promotion
Category: Social Media Campaign

Campaign: Best Western’s Amazon Fire 360 Campaign
Category: Digital Innovation

Campaign: Best Western’s IBM Watson Campaign
Category: Virtual Reality/Artificial Intelligence

Campaign: Best Western’s TripAdvisor 360 Tours Campaign
Category: Experiential

 

Bronze Awards

Campaign: Best Western’s 2018 Disney Summer Collaboration
Category: Integrated Marketing Campaign for Consumers

Campaign: Don’t Pack the Whole House with Story of this Life and Best Western
Category: Video

Campaign: Experiences by Best Western Rewards
Category: New Opening/Launch

Campaign: Parents Deserve Rewards with Cool Mom Picks and Best Western Rewards
Category: Video

Campaign: Parents Deserve Rewards with Cool Mom Picks and Best Western Rewards
Category: Influencer Marketing

Campaign: Travel Your Passion with Best Western
Category: Social Media Campaign

Campaign: Today’s Best Western: Inside the Design Studio with Nick Verreos and Amy Hulbert
Category: Facebook Mobile Video Single

Campaign: Best Western’s “Low Rate Guaranteed” Promotion – Social & Native
Category: Social Media Campaign

Campaign: Best Western’s 2017 Winter Promotion
Category: Web Ad Series

Campaign: Best Western’s 2018 Spring Promotion
Category: Web Ad Series

Campaign: Best Western’s TripAdvisor 360 Tours Campaign
Category: Virtual Reality/Artificial Intelligence

Campaign: Best Western’s Waze Campaign
Category: Mobile Marketing

Campaign: Best Western’s YouTube Director Mix Campaign
Category: Multimedia Series

Campaign: Best Western Reward’s Redemption Experience
Category: Loyalty

Campaign: Best Western’s Destination Landing Pages
Category: Website User Experience