HSMAI: Another Record Breaking Year for Ideas Collide and Best Western Hotels & Resorts

Margaret Craig

By Margaret Craig

Ideas Collide had the pleasure of attending HSMAI’s 2019 Adrian Awards Dinner Reception and Gala with Best Western® Hotels & Resorts and were honored with 60 awards across a variety of marketing campaigns from 2019.

We’re hard at work creating more award-winning campaigns for 2020. Are you looking to take your company’s marketing tactics to the next level? Let’s chat to discover how award-winning strategies can transform your next campaign.

Ideas Collide was this years event sponsor.

Platinum Awards

Campaign: Best Western’s 2019 Disney Summer Partnership
Category: Youth

 

Gold Awards

Campaign: Best Western Debuts New Brand: Aiden
Category: Website User Experience

Campaign: Best Western Debuts New Brand: Glō
Category: Website User Experience

Campaign: Best Western Debuts New Brand: Vib
Category: Website User Experience

Campaign: Best Western’s 2019 Disney Summer Partnership
Category: Loyalty Program-Member

Campaign: Best Western’s 2019 Disney Summer Partnership
Category: Youth

Campaign: Best Western’s 2019 Disney Summer Partnership
Category: Youth Marketing

Campaign: Chet Garner Partners with Best Western
Category: Loyalty Program-Consumer

Campaign: Family Focused with Best Western and 2 Travel Dads
Category: Video

Campaign: Today’s Best Western: Every Guest Has a Journey
Category: Integrated Marketing Campaign for Consumers

Campaign: Best Western’s IBM Watson Campaign
Category: Advertising Innovation

Campaign: Best Western’s IBM Watson Campaign
Category: Digital Innovation

Campaign: Best Western’s Own the Road Campaign
Category: Radio- Consumer

Campaign: Best Western’s Own the Road Campaign
Category: Integrated Marketing Campaign for Consumers

Campaign: Best Western’s YouTube Director Mix Campaign
Category: Advertising Innovation


Silver Awards

Campaign: Best Western Boutique Brands
Category: Integrated Marketing Campaign for Consumers

Campaign: Best Western Debuts New Brand: Aiden
Category: Web Site

Campaign: Best Western Debuts New Brand: Glō
Category: Web Site

Campaign: Best Western Debuts New Brand: Sadie
Category: Website User Experience 

Campaign: Best Western Debuts New Brand: Sadie
Category: Web Site 

Campaign: Best Western Debuts New Brand: Vib
Category: Web Site

Campaign: Best Western Rewards Email Redesigns
Category: Email

Campaign: Best Western Rewards Chatbot
Category: Mobile Marketing

Campaign: Best Western’s Launch of BW Travel Zone
Category: Blog

Campaign: Best Western’s Launch of BW Travel Zone
Category: Website

Campaign: Best Western’s Launch of BW Travel Zone
Category: Social Media Campaign

Campaign: Chet Garner Partners with Best Western
Category: Social Media Campaign

Campaign: Driving Traffic to BW Travel Zone Using Instagram Stories
Category: Social Media Campaign

Campaign: Family Focused with Best Western and 2 Travel Dads
Category: Social Media Campaign

Campaign: Today’s Best Western: Social Media Takeover
Category: Social Media Campaign

Campaign: Best Western’s 2018 Fall Promotion
Category: Loyalty Series

Campaign: Best Western’s 2018 Fall Promotion
Category: Integrated Marketing Campaign for Consumers

Campaign: Best Western’s 2018 Winter Promotion
Category: Social Media Campaign

Campaign: Best Western’s 2019 Summer Promotion
Category: Loyalty Series

Campaign: Best Western’s 2019 Summer Promotion
Category: Integrated Marketing Campaign for Consumers

Campaign: Best Western’s Amazon Fire 360 Campaign
Category: Experiential

Campaign: Best Western’s Famebit Campaign
Category: Influencer Marketing

Campaign: Best Western’s IBM Watson Campaign
Category: Virtual Reality/Artificial Intelligence

Campaign: Best Western’s Integrated Video Strategy
Category: Integrated Marketing Campaign for Consumers

Campaign: Best Western’s Own the Road Campaign
Category: Mobile Campaign

Campaign: Best Western’s Own the Road Campaign
Category: Signage- Outdoor / Transient 

Campaign: Best Western’s Own the Road Campaign
Category: Mapping & Location Marketing

Campaign: Best Western’s Own the Road Campaign
Category: Mobile Marketing

Campaign: Best Western’s TripAdvisor 360 Tours Campaign
Category: Experiential

Campaign: Best Western’s YouTube Director Mix Campaign
Category: Digital Innovation

Campaign: Best Western’s YouTube Director Mix Campaign
Category: Multimedia Series 

Bronze Awards

Campaign: Adam Sandoval Rides Across Utah’s National Parks with Best Western
Category: Social Media Campaign

Campaign: Best Western Arizona Short Form Videos
Category: Video

Campaign: Best Western Rewards Chatbot
Category: Loyalty

Campaign: Best Western Rewards Launches Alert Program
Category: Loyalty

Campaign: Best Western’s 2019 Disney Summer Digital Campaign
Category: Web Ad Series

Campaign: Best Western’s 2019 Disney Summer In-Property Campaign
Category: On Property/In Flight Marketing- Consumer, Group Sales or Travel Trade

Campaign: Best Western’s 2019 Disney Summer Partnership
Category: Loyalty 

Campaign: Best Western’s 2019 Disney Summer Social Media Campaign
Category: Social Media Campaign

Campaign: Watch Instagram Control Hey Nadine’s Canadian Voyage with Best Western
Category: Social Media Campaign

Campaign: Best Western’s 2018 Fall Promotion
Category: Web Ad Series

Campaign: Best Western’s 2018 Winter Promotion
Category: Web Ad Series

Campaign: Best Western’s 2019 Spring Promotion
Category: Loyalty Series 

Campaign: Best Western’s 2019 Spring Promotion
Category: Integrated Marketing Campaign for Consumers

Campaign: Best Western’s 2019 Summer Promotion
Category: Web Ad Series 

Campaign: Best Western’s Famebit Campaign
Category: Multimedia Series