Video Isn’t Going Anywhere

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By Ideas Collide

On July 1, 1941, Bulova Watch Co. changed marketing as we know it when they launched the world’s first video advertisement – all for the cost of just $9. Since, film has evolved into a variety of emerging technologies, with new updates, upgrades and innovations changing the strategies of brands and trend forecasts each day.

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Whether your audience responds best to 360º video or live streams, video isn’t going anywhere. According to Cisco, and thanks to 4K streaming, videos will account for 82% of all internet traffic by 2022.  Not only this, studies also show that 64% of customers are more likely to buy a product online after watching a video. But, why?

There are a few reasons why video content takes the cake, with one of the strongest cases coming from users’ visual and auditory recall. In comparison to text-based content, customers are more likely to remember your video and brand as well as share videos they enjoy to their network. Speaking of networks, 32% of consumers are now taking to social media before even checking out a website to make purchasing decisions, meaning your social videos are hitting more eyes than ever and customers may be willing to share them. Not only are traditional consumers looking towards video, but B2B companies are also sharing the video love. On LinkedIn alone, video ads are generating nearly 50% view rates and video content itself is shared 20X more than other content on the channel.

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Is there a secret formula to have each one of your videos go viral? No. But, when you strategically plan your digital media development and optimize your campaigns with video, you are sure to be on the path to long-term success. Explore our portfolio of local and international clients to see how we took our clients goals into campaigns that resonated with their audience. Let’s work together to bring your brand to the next level.