Phoenix Design Week, also known as PHXDW, is one of Arizona’s most creative annual events, a cross-agency effort built entirely on volunteers. Started in 2009 by designer Mark Dudlik, the week was created to support and showcase Arizona’s visual design disciplines all in one place. Now, PHXDW offers two conference days and a jam-packed week of collaboration, community, expert seminars and hands-on educational experiences.
Ideas Collide has been attending PHXDW for several years now but involvement with branding PHXDW was always our dream. Collaborating across agencies, the AZAG and local illustrators, our team was proud to champion the design efforts this year. Contributing everything from video interviews with designers to research into other potential local partnerships, our design team came together to volunteer our work toward this initiative.
The design team came together in collaboration with AIGA to create initial concepts related to a few themes: Here By Design, Seek + Discover, and Evolve Design. Here By Design presents the ideas that the Arizona design community is not like other major cities and we are proud of it. Seek + Discover tells the story of creative professional as fearless explorers. Ultimately Evolve Design was the best choice for telling the story of PHXDW 2019.
Design is consistently integrated into all of our lives, blended into the city streets we travel on and across the buildings we work and live in. The geometric style of the design mimics the grid-like layout of Phoenix. ‘Fluidity’ is applicable to the adaptable, creative problem solving and inclusivity of the conference – expanding not only to graphic designers but to all designers in the Valley, including interior designers, architects and more.
We knew developing the opening video for PHXDW was our chance to share our community’s story and we jumped at the opportunity. Through stunning visuals and in-depth interviews with local creatives, our video team was able to bring this year’s vibrant theme to life.
You can learn more about the design process with Ryan Lowry, Ideas Collide Design Lead, and Mike Marinello on the podcast ‘Design Chat with Josh.’ We also sat down with Ryan Lowry to learn about his take aways from PHXDW 2019.
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