By Andy Schneider
As we are all adjusting to the challenges in the current business climate, companies have had to take a hard look at their overall marketing efforts. Do I stop? Is it okay to continue my current message? Is it insensitive? What do I say instead?
During this time, it is good to continue the conversation with your consumers because now more than ever we are all reaching out for connections. Our clients have been pivoting their messaging to their consumers and have seen increase in engagement across their social media channels.
These two early examples of our content creation (showcasing some of the fun backyard pool amenities S.R. Smith offers) are part of a strategic campaign that has generated engagement more than TEN TIMES what the company normally would see. Part of that strategic messaging is leaning into the realities of today instead of avoiding them, providing their consumers with ideas on how to help them get through this time by focusing on bringing people “Back in your Backyard” like how to host a virtual pool party or tips for the perfect backyard workout, not just products.
When paired with the targeted multi-channel paid media strategy we’re building and executing for S.R. Smith right now, we project generated sales well beyond expectations despite the current environment.
At Ideas Collide, the belief we hold is that the companies who plan, are bold with their decisions, and invest now, will come out stronger on the other side.