Tracking B2B Marketing Goals Across the Funnel: TOFU, MOFU, and BOFU
Tips and tricks for monitoring your progress.
December 4, 20234:27 pm
Insights, Culture + News from IC
The Latest
Our
List, Outside of Worky Work
Thinking big thoughts with the Big Think channel on YouTube.
—Kendra Dingley
I can’t stop playing this album by The National. From the spectacular “The Alcott,” featuring Taylor Swift, to breakup song “Eucalyptus,” It’s a beautiful ride.
—Christine Patton
My new German Shepherd baby girl puppy, Paisley!
—Nichole Abbott
The fact that 2023’s “Best U.S. Cocktail Bar”—the incredible Century Grand—is right here in Phoenix (and conveniently down the street from our PHX office).
—Joel Eberhart
Fall is for fly fishing on the Metolius River! (No fish were harmed in this video.)
—Bryan Noguchi
You haven’t lived until you’ve eaten the elote at Bacanora.
—Aaron Vance
No Use Escaping Tomie. There’s “no use escaping” this page-turning horror manga series by Junji Ito during spooking season!
—Laura Bjerk
Poog (Goop backwards)—a wellness podcast hosted by two hilarious female comedians. They discuss and dissect everything – from their latest beauty obsessions to the power of friendship.
—Erin Sweeney
Portland’s ALBERTA cARTS is pure paradise for foodies—a mouthwatering “curated collection” of food carts celebrating global cuisine and local ingredients.
—Ryan Palmer
IC Gives
Brynne Curran|Senior Account Director
“The marketing landscape is constantly evolving. To keep your brands relevant, you must adapt your strategies to appeal, relate, and reach your target audience – otherwise, your brands risk becoming irrelevant and forgotten.”
Playworthy
Must-See Video
Ideas Collide Video Team
Why We 'IC'
Ideas drive us. We live for the moments where inspiration takes hold, ideas are born, and all the pieces seem to fall into place. At Ideas Collide, we’re creative problem solvers ready to make an impact.
The Latest
How UGC Content Creators Enhance Your Content Marketing
UGC content creators - your brand's secret weapon.
November 1, 20233:27 pm
IC Streaming
Bringing the IC Streaming Trailer to Life
Christine Patton and Kendra Dingley discuss the creation of Ideas Collide's center of creativity, content, and connection: the IC Streaming trailer.
October 23, 20235:12 pm
IC Streaming
Building a Personal Brand with Stormy Mae
Designer and visual artist Stormy Mae shares the highs and lows of building - and maintaining - a personal brand.
October 18, 20238:34 pm
B2B Marketing
Business Analytics in Marketing: A How-to-Guide
Elevate your business analytics efforts by understanding its unique factors and how to implement them in your strategy.
October 6, 20239:20 pm
