Insights, Culture + News from IC
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Tracking B2B Marketing Goals Across the Funnel: TOFU, MOFU, and BOFU
Tips and tricks for monitoring your progress.
December 4, 20234:27 pm -
Embracing B4B: Business for Business in the Digital Age
Understanding B4B for exponential growth and success.
December 4, 202312:38 pm -
5 Ways to Invest Your Year-End Budget for Long-Term Success
Build a strong foundation for your marketing strategy in the New Year.
November 29, 202310:59 am -
Activating Your Life Force with Melissa Kiguwa
CEO and founder of Break*Through Melissa Kiguwa shares her strategies for personal and professional growth, honoring your inner child, and more.
November 17, 20233:41 pm -
Marketing Analytics5 Advanced Marketing Analytics Techniques for Optimizing Your Business Growth
Techniques to take your marketing efforts to the next level.
November 17, 20231:43 pm -
How UGC Content Creators Enhance Your Content Marketing
UGC content creators - your brand's secret weapon.
November 1, 20233:27 pm -
IC StreamingBringing the IC Streaming Trailer to Life
Christine Patton and Kendra Dingley discuss the creation of Ideas Collide's center of creativity, content, and connection: the IC Streaming trailer.
October 23, 20235:12 pm -
IC StreamingBuilding a Personal Brand with Stormy Mae
Designer and visual artist Stormy Mae shares the highs and lows of building - and maintaining - a personal brand.
October 18, 20238:34 pm -
TEAM GIVEBACK‘IC Gives’ Creates New Murals for Devereux
Elevating 30-year-old murals with a fresh perspective (and paint!).
October 10, 202311:20 pm -
B2B MarketingBusiness Analytics in Marketing: A How-to-Guide
Elevate your business analytics efforts by understanding its unique factors and how to implement them in your strategy.
October 6, 20239:20 pm -
The Top 4 Advantages of Predictive Analytics in Business Decision-Making
When it comes to your business’s decision-making, using predictive analytics brings major advantages.
September 29, 20236:43 pm -
B2B Healthcare Marketing: 7 Trends You Need to Know
B2B marketing trends healthcare enterprises need to know to resonate with healthcare professionals, policymakers, purchasers, and more.
September 20, 20233:57 pm -
5 Strategies for Setting a High-Impact B2B Marketing Budget
Marketing budgets can be a gamble, but they don't have to be.
September 19, 20238:16 pm -
How to Use Video Marketing to Generate Leads
Learn how to incorporate video in your strategy for success.
August 28, 20235:53 pm -
How to Build Brand Awareness with Video Marketing
Learn how to implement video marketing to tell your brand’s story, express its personality, and increase awareness.
August 28, 20235:52 pm