Insights, Culture + News from IC
Wisdom
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Embracing B4B: Business for Business in the Digital Age
Understanding B4B for exponential growth and success.
December 4, 202312:38 pm -
B2B MarketingBusiness Analytics in Marketing: A How-to-Guide
Elevate your business analytics efforts by understanding its unique factors and how to implement them in your strategy.
October 6, 20239:20 pm -
B2B Healthcare Marketing: 7 Trends You Need to Know
B2B marketing trends healthcare enterprises need to know to resonate with healthcare professionals, policymakers, purchasers, and more.
September 20, 20233:57 pm -
5 Strategies for Setting a High-Impact B2B Marketing Budget
Marketing budgets can be a gamble, but they don't have to be.
September 19, 20238:16 pm -
How to Use Video Marketing to Generate Leads
Learn how to incorporate video in your strategy for success.
August 28, 20235:53 pm -
How to Build Brand Awareness with Video Marketing
Learn how to implement video marketing to tell your brand’s story, express its personality, and increase awareness.
August 28, 20235:52 pm -
Adopting New Technology Without Losing Customer Intelligence
Tools and tactics to stay competitive in an ever-changing landscape.
August 7, 20237:28 pm -
Predictive Analytics: As AI Comes of Age, Marketing Strategies Mature
Predictive analytics is the future of marketing. Learn how AI is helping marketers connect.
August 7, 20237:20 pm -
How to Use Short-Form Videos for Social Media Success
Learn how to create and share effective short-form videos.
August 4, 20237:46 pm -
StrategyB2B vs. B2C vs. B4B: How to Choose the Right Marketing Strategy
These marketing strategies may sound similar but understanding the differences is essential.
July 31, 20237:36 pm -
The 10 Important B2B Marketing KPIs for Lead Generation
Boost your B2B lead generation success with these KPIs.
July 31, 20236:04 pm -
GREAT MIGRATIONSWordPress GA4 Migration Guide
Our definitive guide to migrating your UA data to GA4.
July 21, 20231:50 pm -
Marketing AutomationHow to Increase ROI with These 6 Marketing Automation Implementations
Marketing automation can help you increase your ROI by saving time, eliminating repetitive tasks, and streamlining your marketing efforts.
July 10, 20233:52 pm -
Marketing funnel seriesMarketing Funnel Explained: The 3 Stages + How They Work
A successful customer journey roadmap.
June 27, 202311:37 pm -
marketing funnel seriesBottom of the Funnel Marketing Strategy that Works
This is where the magic happens.
June 27, 202311:17 pm