Whether it’s a listener who becomes a business associate or someone you bring in for an interview who remains a close professional contact, everyone you meet, interact with, or reach through your podcast has the potential to bring immeasurable value to your business.
Podcasts can position you as an expert in your field.
Traditionally, books and even blogs served as spaces where a person could develop their reputation as an authority on a specific topic or industry. Podcasts also have that power. By sharing with the world all you know about a particular subject, your notoriety as a thought leader in your industry will increase with your list of episodes. By gaining this positioning in your industry, you’ll likely also find yourself connecting with similar thought leaders in your field. This can bring about opportunities for learning and/or collaboration.
Podcasts present an alternative revenue stream.
As noted above, podcasts serve as an incredible way to promote your products or services to a targeted, engaged audience. It’s proven to be effective, too.
In 2021, an NCSolutions Consumer Survey showed 68% of “Power Subscribers” (those who subscribe to six or more podcasts) purchased a product advertised in a podcast. Even with typical podcast listeners, 34% have purchased products two or more times and 17% have purchased products four or more times. And 29% have even used a promotional code heard during a podcast. It’s clear podcast listeners aren’t just giving creators their ears; they’re handing over their cash, too.