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Paul Mitchell Schools

Goal: Create a social media strategy and develop creative content to elevate and focus the Paul Mitchell Schools brand message. Connect and engage past, present and future students and drive leads to Paul Mitchell Schools.

Paul Mitchell Schools social media page.

Ideas Collide created a balanced, methodical and focused approach to planning and identifying important brand messages and blending them with inspiring, customized content, based on insights from data. In addition, Ideas Collide styled custom photography and produced cinemagraphs and story-telling videos for one-of-a-kind posts that can only be experienced by following Paul Mitchell Schools.

Animation of photoshoot creation.

Series of images compiled together to showcase the process of styling just one custom photograph to create that one-of-a-kind post for the Paul Mitchell Schools’ social channels.

"We are so grateful to your entire company for the beautiful partnership and brilliant social media work you provide."
- Barbara Toberman, Marketing Director, Paul Mitchell Schools
Woman holding iPad and hair dryer.
Woman with red hair.
Share your work. #PMTS
Male haircut.
Hair and Ocean
Marula Oil hair products
Neon Hair Product
Hair and cherry blossoms
Mens barbering hair supplies

Targeted social media campaigns were deployed to enhance the lead acquisition objectives, in turn driving more fans to the channels and engaging them in the Paul Mitchell Schools culture and opportunities. These actions also resulted in driving engaged opt-in leads for individual Paul Mitchell Schools located across the country.

Increase in Followers on Instagram


Increase in Engagement on Facebook


Year-Over-Year Increase in Ad Conversions


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