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Ideas Collide created a suite of marketing assets to help Z’Tejas launch its new brand and developed a marketing strategy to leverage the new look and reinvigorate their business.

Branded social media graphics and posts helped to engage a strong following of legacy concept advocates and provided a platform for customer feedback and promotional announcements.

IC developed and launched a customized website to showcase Z’Tejas’s unique twists on Southwestern cuisine and cocktails. Additionally, the website was instrumental as a resource for guests to view menus, location details, blog articles and events, just to name a new.

The videos, animations and motion graphics Ideas Collide created for Z’Tejas helped to reintroduce the brand story, increasing brand awareness and engagement.

Refreshing a Legendary (and Local) Restaurant Brand

After three decades of serving bold and flavorful Southwestern-inspired cuisine with a twist, Z’Tejas partnered with Ideas Collide to reimagine their unique brand. This rebranding effort included an entirely new logo, identity, standards and corresponding style guide, all while showing that the restaurant’s exceptional customer dining experience wasn’t going anywhere.

To help the launch of the new brand, our team developed the Spirit of Z  campaign. Highlighting the authentic, local experience of the restaurant, Spirit of Z represented the core essence of what makes Z’Tejas so unique and beloved since their start in 1979.

Z'Tejas: Free Cornbread is Back

Earned Media Coverage

Our team was also able to secure a significant amount of earned media coverage, including:

Roger Clyne Margarita Moonshine Event

KVUE Austin: Foodie Friday

Arizona Foothills Magazine

Foothills Living Magazine

Scottsdale Independent

12 News: Arizona

New Times Best of Phoenix: Best Happy Hour Nominee

FOX 10 News: Arizona

ABC 15 News: Arizona

The Arizona Republic

3TV News: Arizona

“The List” Phoenix

Content Strategy

From a digital media standpoint, we were able to refine the brand’s social channels through the use of fresh, unique and creative custom imagery development and management to encourage indexing and higher ranking. Our social strategy also included paid targeted social ads, blog optimization, contests to boost engagement and user generated content. Per our content marketing strategy, we evaluated the brand’s primary, secondary and long-tail keywords based on search volume and distributed them throughout the site. Additionally, we chose to boost traffic and rank by building internal links and embed the brand’s keywords onto each page of the site.

Content Strategy Approach

Target Audience

Engage everyone Z’Tejas does business with through a variety of content telling the brand story

Diverse Content Type

Infographics, videos and blog posts are some of the different types of content that was used to reach the Z’Tejas audience

Focus Keywords

Identify and utilize keywords that tie common search queries to Z’Tejas content

Channel Management

Strategically deploy content on different channels, actively monitoring for opportunities to engage on a one-to-one basis with Z’Tejas customers

Site Structure

Identify ideal user flow to create a mobile-friendly design that will not only reduce loading speed but will ultimately increase user experience

Content Strategy Objectives

Engage Community

Deploy quality, unique content to tell the community the story of Z’Tejas through the online blog and social media channels

Continue Site Optimization

Utilize on-site SEO at the whole and individual page levels through keyword research and structured data markup

Measure Site Visit Volume

Leverage Google web tools to monitor web performance and engagement against industry benchmarks

Build Site Authority

Continue public relations efforts to earn links from different reputable local websites

In 2018, our team…

Increased Instagram follower growth between April and December

Increased in site traffic following website launch

Increased the amount of pages seen per session by

Increased organic search through technical SEO by over

Reduced bounce rate on website over

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